Disney Debut Backstage
Project Name: Debut Backstage - Redesign of “Felix” (Internal Screening Tool)
Team: Disney Studio Technology Division
Audience/Users: Internal Video Engineering & Marketing Teams
Background
In early 2023, Disney’s Studio Tech team relied on a patchwork of tools that caused delays and errors (Google Sheets, Monday.com, and Felix). I designed the new desktop app, Debut Backstage, in Figma—streamlining event setup, metadata tagging, and guest management into one efficient workflow.
Redefining Event Planning at Scale
As Disney+ ramped up content rollouts, the legacy Felix tool couldn’t keep pace, resulting in fragmented workflows, manual errors, and delayed pre-screenings. To address this, I partnered with engineering, marketing, and media ops to reimagine the platform as “Debut Backstage,” a unified system for media and event planning. As Concept Product Designer, I led the redesign from end to end, auditing the original tool, gathering cross-functional feedback, mapping user flows in Figma, and building a refreshed Studio Design Library.
The MVP streamlined event creation, automated tasks like metadata entry and RSVPs, and improved collaboration through faster, more reliable workflows.
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