Wandr
01 ABOUT
Wandr is a visual diary that curates your travel memories using social media activity. Just choose a time frame, and it automatically creates shareable collections of places you’ve visited. With customizable exports and a focus on aesthetics, Wandr helps you relive and share life’s adventures—without the hassle of organizing them yourself.
02 PROCESS
I followed a Design Thinking approach (Double Diamond model) to guide the process—researching users, defining needs, iterating on designs, and testing through usability studies. I identified key traveler personas and conducted a competitive analysis to uncover strengths and gaps in similar apps. The goal was to validate the concept and ensure it offered real value to users.
Research: I used surveys, competitive analysis, and affinity mapping to understand user behavior and interest in an app like Wandr. Insights from this research informed multiple design iterations.
Define: I developed the hypothesis that Wandr must seamlessly connect to users’ social media to auto-generate a customizable timeline with minimal effort.
Design & Test: I iterated based on user feedback—starting with sketches, then wireframes, and finally refining the UI with defined fonts and color styles.
03 USER RESEARCH
I conducted research through surveys, competitive analysis, and affinity mapping to explore how people use travel apps like Wandr. I ran 35 unstructured interviews to validate assumptions and better understand users’ needs, habits, and preferences around documenting travel.
Interview topics included:
Travel goals and expectations
Social media use during trips
How users store and organize trip content
Desired features
Sharing habits during and after travel
Pain points in organizing memories
04 COMPETITIVE
Competitive research helped define Wandr’s focus: a seamless, customizable timeline that requires minimal effort, aggregates trip content, and supports easy sharing. Key user insights include:
Users were frustrated managing multiple social apps and wanted a simple, time-saving tool
Privacy was important—they wanted secure, private journeys
Most used Facebook/Instagram and didn’t want to re-curate content
47% kept travel blogs and wanted a centralized, organized space
All users valued the ability to share memories with friends and family
05 USER INTERFACE DESIGN
I explored several design iterations to refine the color scheme and logo, ultimately shifting from a dark to a lighter, more playful palette. Key screens were designed in Sketch.
Wander - User Journey
Key Application Screens